Keyword Selection Guide

Keyword selection is very important, you want to find out what your potential website visitors / customers are actually typing into the search engines.

Figure out your core keywords to set off with - brainstorm ask yourself what your potential customers / site visitoors would type into the search engines looking for the service / products you offer.

LoudMouse Home Page

Search Engine Marketing

Keyword Selection Tools

Web Directory List

Keyword Selection Article

Start your premliminary keyword research - after defining your core keywords you can start the preliminary keyword research to find the actual words that are being typed into the search engines.

The aim of the preliminary research is to assemble the base of the keywords with the highest potential. The idea is to build a large list of keyword suggestions, use the keyword selection tools

Once you have your list of keyphrases you can use them for two main purposes.

1.) Pay Per Click, you can bid on the phrases in the pay per click search engines; this is a very effective way to get cheap targeted traffic to your website very quickly.

The idea here is to build a large list so that you can find niches, phrases with little or no competition; this will reduce your cost per click.

Keyphrase Analyzer is a very good software tool which will help you find niche keyphrase by finding out how many other sites are optimised for a phrase, how may advertisers are biding for the phrase, how much they are paying and even their Ad copy. Click here to learn more...

Of course you can bid on the generic phrases, as the volume of searches will be higher but so will the cost per click. Click here pay per click services to learn more.

2.) Web Page Optimisation, once you know what people are actually typing into the search engines you can build your web pages optimised for the phrases.

The idea here to begin with is to try and target less competitive phrases that receive a high enough number of searches to make it worthwhile is not worth targeting a phrase if nobody or only a small amount of people is searching for it.

Of course when your site is more established you can go after the more competitive key phrases.

It is a good idea to use key phrases within your linking text and descriptions as this tells both the search engines and potential visitors what the content of your web page is about.

Part of the search engines algorithm is link popularity (how many inbound links your web pages have). The logic is the more links you have to your page the more important the page is as other web sites are linking to you because of your high value or unique content.

Please note it is recommended to optimise each page with no more that 3 phrases however the LoudMouse prefers to use two, see the LoudMouse Guide to Web Page Optimisation.

Check Out The Competition First:
Check out the competition for each phrase you are considering before deciding on the phrases to optimise a web page.

To determine how easy or hard it will be to compete with the web pages that are on the first page of the search engine you are looking to target; Follow the instructions in this quick lesson:

Quick lesion: learn how many inbound links your top competitor has for a keyword

1.) Type in your desired phrase into your favourite search engine

2.) Take Yahoo for example, type in “property sale turkey”

3.) At the time of writing www.turkeyrealestate.co.uk is in the number 1 position

4.) The next step is to find out how many inbound links this site has

5.) Use the advanced search facility in Yahoo

6.) Type link Conan i.e. link: in front of the web address into the ‘all, of these words box like so - link:http://www.turkeyrealestate.co.uk

7.) Then scroll to the bottom of the page and select 100 results per page

8.) Click search

9.) Now look at the amount of pages displayed in the search results

10.) At the time of writing the search showed 2,300 pages

11.) Now scroll down to the bottom of the page and click the next page, keep doing this until you are at the end of the results

12.) You will see that the actual number of results is a lot less than the 2,300 shown at the top of the page earlier. This is because In order to show you the most relevant results, Yahoo have omitted some entries very similar to the ones already displayed i.e. same web site / page linking to the site you have researched.

13.) The actual number of inbound links at the time of writing was 387.

14.) This is a lot less than 2,300 and now you know to rank on the 1^st page of Yahoo for “property in Turkey you only need to build 387 inbound links, much easier than 2,300.

You can repeat this process until you find a selection of key phrases that are relevant to your web pages with realistically achievable number of inbound links, for ideas, tools and techniques to build links sign up for the LoudMouse Course 7 Days to Linking Success

Please note that you must also check the volume of searches for each key phrase, it is not worth taking the time to build good content and inbound links for a phrase that receives a small amount of searches unless the potential ROI high enough i.e. the product you are selling generates enough profit to justify the time and effort you have put in.

Lots of other factors come into play when analysing the competition for key phrases.

For example; the amount of times the phrase is used in the inbound linking text, in the description surrounding the links, the page rank of linking partners, and the theme of linking partners sites to name a few, click here to learn more Advanced key phrase analysis

Also see the LoudMouse Guide to Web Page Optimisation to learn more. COMMING SOON!